POSTER SERIES: playful, fun, happy, colorful
The series consists of one main poster, showing the event information, and three additional posters. The accompanying posters play with messages revolving around having a good time. Each poster refers to Grand Haven in some way: parts of the logo are used to illustrate typical elements of Grand Haven such as blue sky, kites, water, beach, wind and seagull.
The mission of the Kite Festival in Grand Haven is to nudge people to invest in their happiness and take time off. With a feel-good vibe, the festival promotes slowing down, taking a break from stressful everyday life, and spending time with loved ones. The importance of having fun, making memories, and finding joy in the little things is underlined with a poster series.
Work in progress: before designing digitally, collaging was used as a tool for inspiration and idea generation for the poster series concept.
Thorough research at the beginning of the project provided a sound starting point.
